VERTEX is a fictional magazine designed to reflect the upper echelon of design magazines currently available on the market, with a twist. The intention was to have VERTEX to be at the forefront of visual culture in primarily Australia, and to rival eye magazine and baseline in standard and worldliness. The magazine design reflects this with the use of extravagant embellishment techniques as standard, including die cuts and spot varnishing across all issues.
As part of an editorial task, we designed three covers for our magazine, representing colour (or an absence of), technology and typography. We also designed the internal feature articles of the typography issue and produced it locally. The final production utilised locally sourced uncoated paper stock at 125 GSM and 240 GSM for the cover to give a tactile weight behind the publication, in much the same way car manufactures fabricate the weight and thud in a car door to symbolise and express luxury.
Featured as part of UTS Library 'Typography in Context' Exhibition
I was approached by a women's advocacy group focused on the NSW Central Coast to refresh and unite their brand under one cohesive statement.
The group tackles a range of global and domestic issues, both locally and nationally, and serves a bridge between charities and the community. As as result of this hugely varied undertaking, one single identity wouldn't be enough to encapsulate everything the group is trying to achieve. Instead, I devised a dynamic identity system that combined the elements of people, place and community to allow for a continuously adapting system that provides cohesion and an visual umbrella for future endeavours, but doesn't restrict the future direction of the movement.
I was tasked with 'bringing a typeface to life' through an animated type specimen. Being asked to identify a thematic focus within the type, I chose to explore Trade Gothic's American roots and humanist, hand-worked emotion in a playful way; with lots of bright pastels and a musical homage in honour of its infancy.