ATMOS: A Breath of Fresh Air
The marketing surrounding the bottled water industry is described as “one of the most successful campaigns the world has ever swallowed”. Australians alone drank 115 Olympic-sized swimming pools of bottled water last year, and this year it is predicted that sales of bottled water will surpass sales of all other bottled beverages combined for the first time.
Why do we consider it acceptable to charge for something that flows freely from a tap? If this practice is so widespread, what’s the next thing we’re going to buy only because of how it’s sold to us?
Atmos is a presently critical, prospectively speculative project, designed to corner the market for the booming bottled air industry, two decades from now.
Modelled on the language and methodology surrounding the current bottled water industry and combined with marketing methods drawn from A.H. Maslow’s Theory of Human Motivation, Atmos is a satirical take on this advertising hysteria, where everything from the packaging to the product itself is exaggerated, but the language is taken directly from current materials.
It’ll blow you away.