Hi.

My name is Emma. I'm a designer living in Sydney and working at Cornwell.

Hybrida

Hybrida

Hybrida is a typeface designed to fill the gap between eastern and western forms of calligraphy, typography and communication. I have always been attracted to forms of calligraphy that demonstrate beautiful consideration for shape, form and pressure created throughout the Sinosphere and Arabia, as well as strong, elegant Didone serifs that came out of Neoclassicism and featured strong contrast and emphasis on vertical axes. Avoiding having to choose one over the other, I designed in a way in which I could combine both to create a new classification of typography that represents the space between the synthesis of two worlds.

hybrida2.png

Hybrida then, is designed to harmonise east and west in a fusion of swashes, alternates, elongated descenders, simulated ink wells and shapes created by lingering brush strokes, breaks in vertical elements to mimic the lifting of the brush, small x-height, high and abrupt contrast in stroke width, strong vertical emphasis, horizontal stress, small aperture and repeated elements for continuity. By bringing these elements together, this display typeface sits in a fusion classification in between the current east/west divide of typography, insisting to be characterised singularly by neither family. 

Awarded 2012 Typeface Prize by UTS School of Design, Typography Studies

Mapping the Australian Lexicon

Mapping the Australian Lexicon