I'm a strategic senior brand designer based in Brisbane, Australia, working across identity, digital, print, packaging and spatial projects.

My practice concentrates on the meticulous, insightful and clever; crafting beautiful design solutions born out of insight and strategy.

I graduated from UTS Visual Communication with First Class Honours, and since then I have worked with leading arts and cultural institutions to re-establish their identity, designed campaigns for some of Australia's largest events (and smallest theatres and venues), collaborated with Sydney's leading venues to reposition, lead and art directed photoshoots in Sydney and Melbourne, and established successful brands from strategic insights for multi-million dollar property developments.

I've also spent time in some of Australia’s leading studios and agencies, including Monogram, Houston, Landor, Re, Cornwell, Alphabet, End of Work and Hulsbosch.

I have previously sat on the NSW AGDA Council, been a sessional academic at UTS, and I am a member of the Design Institute of Australia and the International Society of Typographic Designers.

In my spare time I'm renovating my house, making plans to stage my cycling comeback, and angrily tweeting and records podcasts about my beloved footy team, the Melbourne Storm. No, seriously.